In 2024, Naheed Nenshi made a successful run to become the new leader of the Alberta NDP. Daorcey served on the campaign cabinet as communication co-lead and media relations lead. Nenshi won the leadership vote with a record-breaking 62,746 votes (86 per cent of votes cast) after helping to grow the party to more than 85,000 members.

The campaign is a case study in modern leadership elections with the media relations being a unique case study in itself. Daorcey’s strategy prioritized one-on-one and longform interviews to capitalize on the candidate’s communication skills and media interest. For example, the campaign launch avoided the traditional press conference in favour of 25 separate interviews with local, regional, and national journalists. While this media schedule required a significant investment of time over two days, it saturated the media market with earned coverage that lasted more than 72 hours. Throughout the campaign, Daorcey also sought podcast and similar types of unedited interviews that highlighted the candidate’s intelligence, compassion, and leadership abilities.