Daorcey is a strategic media relations specialist with international experience in political, corporate, and crisis environments. His training creates spokesperson confidence through preparation and practice. Customized training sessions mix practical tools with relevant theory, industry insight, and a near-bottomless well of stories from more than two decades of experience.
From the intense scrum to the prepared news conference to the serious one-on-one interview, politicians need to be adept at engaging with journalists as part of the democratic process. Drawing from his unique experience as strategic communicator for the Mayor of Calgary and media relations lead for a massively successful 2024 leadership campaign, Daorcey trains politicians how to share their agenda and perform well in various settings–including public emergencies.
For many leaders, serving as company spokesperson is an important part of their role, but it can be daunting. This training focuses on proven methods to build spokesperson confidence and ensure that every interview is a valuable, strategic communication opportunity.
In a crisis, proper communication through the media can determine the future of an elected official’s political career or the continued existence of a company. Daorcey uses his experience in both public emergencies and corporate crises to train spokespeople to rise to the occasion through preparation and empathy.
Strategic media relations is a unique skill set that can bring great value to a corporate communication team. In this specialized training session, Daorcey combines his expertise in media relations with his experience as a communication leader to teach best practices to communicators.